KEXP DJ Lisa Wood about Seattle's The End (and other commerical radio): “That "Alternative Declaration" they pump up? It's a crock. The DJs don't pick anything, and obviously as this [the firing of a DJ for expressing his opinion about a track he didn't choose] shows, aren't allowed to be creative in what they play or say. It's all what Program Directors like to affectionately refer to as "Smoke and Mirrors." Make the people think we care about them and the music.”